The use of cosmetics is very popular in Europe thus better understanding of this cosmetic products is of primary importance. Cosmetic use is significant for the purposes of beauty, cleanliness, appearance and being attractive. Moreover, over 500 million Europeans continue the use of cosmetics as it is associated with improved health and improves self-esteem. Other benefits associated with cosmetics like enhancing personal style help in social expression.
In particular, the cosmetic product and personal care are in seven categories which include: decorative cosmetics, perfumes, body care, hair care, skin care, sun care, and oral care. Additionally, some products are widely accepted with almost 100% market penetration. For example, deodorant use in the UK stands at 94% for women and 87% for men while women and men use liquid shampoo stands at 98% and 94% respectively. However, the frequency of these products varies across countries, genders and ages and different products. Moreover, toothpaste, deodorants, sunscreen and face moisturizers are the most used products
It is also important for the users of these products to understand what products are made of. Colipa has the mandate to provide information and basic knowledge about the cosmetic; labeling is important as it provides the ingredients used in production which in turn boost the customer’s confidence to use the product. Information about ingredient list, nominal net, warnings, date of minimum durability. Reference for product identification and country of origin must be on the label.
Cosmetic products have to be regulated to ensure their safety by the user. Stipulated regulations by the European Union’s Cosmetic Regulation body stipulate how products should be produced and their safety. Each company should conform to set rules and keep their customer’s safety first. Beyond set regulations, Colipa is mandated to inform customers of information the help in wise decision making on the use of cosmetic and personal care products. This can be made through marketing and communication channels.
All cosmetic and personal care products on market in Europe are safe for use. In fact, it is the primary role of manufacturers to ensure that products released on market have met thresholds for acceptable and safe product to consumers. Prior to the product being released in the market, the European Union legislation stipulates that all new products must be subjected to expect scientific safety assessment before they are launched for sale. For example, reduced rejection of products has been curbed by animal testing where prior testing assesses the side-effects of the product when used by humans. Such procedures are integral for better market reception of these products.